2026 Website Benchmark Report for Microsoft Dynamics Partners
A practical look at digital performance across the channel
Your website is often the first place a prospect encounters your business. Long before a conversation happens, it signals your expertise, professionalism, and credibility within the Microsoft Dynamics ecosystem.
To understand how partner websites are performing today, we manually reviewed 162 Microsoft Dynamics partner sites. All companies included are active members of the ERP Software Blog and CRM Software Blog communities. Each site was evaluated by real people, not AI, using a consistent set of criteria for:
- SEO structure
- Authority signals
- Mobile and desktop performance
- Content quality
- Usability and accessibility
- Case studies, testimonials, and trust signals
- Social media activity
- Blog and YouTube publishing habits
Why Should You Care?
A strong website matters more than ever. Buyers use it to decide whether they trust you, whether you understand their challenges, and whether you are worth contacting. Your content also plays a critical role in how search and AI-driven tools interpret and surface your expertise.
This report shows how partner websites compare and highlights the most common opportunities to improve visibility, credibility, and lead generation.
Our goal is simple: provide Microsoft Dynamics partners with a clear, data-backed benchmark they can use to strengthen their digital presence and stand out in competitive searches.
Key Findings at a Glance
Authority Scores Are Low Across the Channel
32/100
The average Authority Score is 32, showing significant opportunity for partners to build stronger backlink profiles and search visibility.
Mobile Speed Remains the Biggest SEO Weakness
Mobile Speed
More than 60% of partner websites score “Poor” on mobile performance, which affects rankings, user experience, and lead conversion.
LinkedIn Is the Only Social Channel Used Consistently
88% of partners are active, making it the most reliable platform for company visibility and content distribution.
Note About These Findings
These findings reflect the data available at the time we reviewed each website. Because partner sites, social activity, and search performance change regularly, the numbers in this report represent a snapshot rather than a permanent ranking. Our evaluations and scoring are based on our professional judgment and apply the same criteria consistently across all 162 member websites. The goal is to provide a clear overall picture of trends in the channel, not a pass/fail assessment of any individual partner.
Offers from the ERP & CRM Software Blogs
Table of Contents
Company Information
Who Are the Partners in This Benchmark?
We analyzed 162 Microsoft Dynamics partner websites, representing companies of all sizes. Most partners fall into the 11–50 employee range, which is typical for small and mid-sized VARs and ISVs. The chart below shows the full distribution across partner types.
Employee Count
Corpay is the largest company in the group of partners that we surveyed.
Why This Matters
Buyers compare your website to the strongest Dynamics partners they discover online, not just companies your size. Even small teams can win deals if their website clearly communicates trust, clarity, and expertise.
Your Action Item
Benchmark your site against top performers—not just similar-sized firms—because in search results, your competitors are whoever explains their value best.
Website Metrics
What is the Authority Score of Microsoft Dynamics Partner Websites?
Authority Score (as measured by Ahrefs) is a composite metric that reflects the overall strength of a website’s backlink profile, organic traffic, and trust signals.
Across the 162 partner websites evaluated, Authority Scores range from 2 to 62, with an average of 32. This shows that many partners have room to grow their authority. For comparison, ERP Software Blog and CRM Software Blog score in the upper 50s to low 60s, which reinforces the value of publishing on high-authority industry sites.
Authority Score of ISVs
Percentage of ISV Websites in Each Range
Authority Score of VARs
Percentage of VAR Websites in Each Range
Why This Matters
A higher Authority Score makes it easier to rank for competitive keywords. Without strong authority signals, even well-written content can struggle to appear near the top of search results.
Your Action Item
Increase your backlink strength by contributing guest posts and thought-leadership articles to industry sites with higher Authority Scores than your own site score (such as ERP Software Blog and CRM Software Blog). Backlinks from stronger domains improve your website’s credibility in the eyes of search engines.
The partner with the highest authority score (at time of publishing)
How Old Are Dynamics Partner Website Domains?
Domain age varies widely across the Dynamics partner websites analyzed. Domain age is not a direct ranking factor, but older domains often feel more established and credible because they have had more time to build content and backlinks.
Among ISVs, about 50% of domains fall between 9 and 19 years old, and 15% are 25 to 30 years old. VARs show a stronger concentration, with 46% of VAR domains between 9 and 14 years old. The chart below shows the full distribution across both partner types.
Percent of Websites in Each Age Range
The website with the oldest domain in this benchmark is Weidenhammer
Why This Matters
A newer domain is not a disadvantage, but it does mean you are starting from a colder position and must build trust more quickly through your content and backlinks. Older domains often signal stability, but many still need a modern look and updated messaging to stay competitive.
Your Action Item
If your domain is under 10 years old, plan to accelerate trust building through consistent publishing and backlinks from authoritative industry sites like ERP Software Blog and CRM Software Blog. If your domain is older, review your website to ensure it reflects a current, modern brand that matches your experience.
How Many Backlinks Do Dynamics Partner Websites Have?
Backlink totals vary widely across the 162 partner websites analyzed, with a clear difference between ISVs and VARs.
ISVs tend to have much higher backlink counts. About 40% fall in the 1k–12k range, and 25% sit between 13k and 129k. A few even exceed 1 million, which is common for long-standing domains with product documentation and resources that get linked frequently.
VARs cluster in lower ranges. Roughly 40% fall between 831 and 7.9k backlinks, and only 25% reach 8k–76k. Very few exceed 77k.
The charts below show the full distribution.
For a clear explanation of these fast-moving trends, along with guidance on optimizing content for AI-driven search, this video provides an excellent overview.
Percent of Websites in Each Backlink Count Range
Percent of Websites in Each Backlink Count Range
Why This Matters
Backlinks do more than boost SEO. They also influence how buyers perceive your company. Links from trusted industry sources signal that you are credible, established, and active in the Dynamics community. Partners with mid to high backlink totals typically earn stronger rankings, steadier organic traffic, and higher buyer trust. If your backlink count is low, you are asking prospects to trust you with less external proof than your competitors.
Your Action Item
Use your backlink count as a guide for your next steps. If you have relatively few backlinks, focus on publishing educational content, being listed in core directories such as AppSource, and contributing articles to industry platforms. As your count grows, prioritize quality and relevance over sheer volume. Publishing educational content on ERP Software Blog, CRM Software Blog, and Microsoft AppSource remains one of the most reliable ways to earn high-value backlinks.
The partner website with the most backlinks.
How Fast Are Dynamics Partner Websites on Desktop?
We evaluated desktop page speed using GTmetrix, which provides a single performance score based on the Google Lighthouse framework. Scores generally fall into these ranges:
- 90–100 = Excellent
- 70–89 = Good, but can be improved
- 50–69 = Needs optimization
- Below 50 = Poor
Across partner websites, most desktop scores land in the 15–38 range, with a smaller group performing well at 50 and above. Only a limited number score below 15, indicating very slow load times. ISVs and VARs show similar patterns, with ISVs slightly more represented in the higher ranges.
Speed Score from GT Metrix
Higher Scores Reflect a Faster Site
Mount Evans Consulting has one of the fastest desktop sites with a GT Metrix Score of 99.
Why This Matters
Slow desktop performance leads to higher bounce rates, less engagement, and weaker visibility. Fast sites keep visitors on the page longer and create a smoother user experience, which supports both lead generation and brand perception.
Your Action Item
Check your desktop score at gtmetrix.com. As a general benchmark, scores below 80 usually indicate opportunities to improve desktop performance. If your score is low, start by compressing images, removing unused scripts, and enabling caching or CDN support. Even small technical fixes can meaningfully improve load time.
How Fast Are Dynamics Partner Websites on Mobile?
Mobile performance often tells a different story than desktop performance. Even if most of your traffic comes from desktop users, Google evaluates your site using a mobile-first model, which means a strong desktop score does not guarantee strong overall visibility.
On mobile, partner websites show a wider spread. Most fall between 59 and 86, with fewer sites reaching the upper tier of 86–100. Only a small number score under 45, which suggests significant mobile bottlenecks such as heavy scripts, unoptimized images, or layout shifts. This distribution highlights how much harder it is for partner websites to perform well on mobile and why mobile speed often needs extra attention.
Speed Score from GT Metrix
Higher Scores Reflect a Faster Site
Rockton Software had the highest mobile speed scores with a GT Metrix Score of 100
Why This Matters
Mobile performance affects how Google ranks your site, how fast your pages load on any device, and how likely visitors are to stay and read. A site that feels slow on mobile often feels slow everywhere. Improving mobile performance usually benefits your desktop experience as well.
Your Action Item
Check your mobile score at gtmetrix.com. As a practical benchmark, scores below 70 usually mean there is room to improve mobile responsiveness and efficiency. If your score is low, focus on compressing images, removing heavy plugins, optimizing your mobile layout and CSS, and reducing unnecessary or duplicate scripts.
Are Dynamics Partners Active on LinkedIn?
Yes, overwhelmingly.
In this analysis, we evaluated activity on company LinkedIn pages, not personal profiles. The data shows that LinkedIn is the one social platform Dynamics partners consistently maintain and use.
- 91% of ISVs posted to their company page recently
- 86% of VARs posted to their company page
- Fewer than 10% of partners are inactive
- Almost every partner has a LinkedIn company page
This makes LinkedIn the primary channel for visibility, thought leadership, and content distribution across the Dynamics ecosystem.
LinkedIn Posting Activity by ISVs
LinkedIn Posting Activity by VARs
Why This Matters
LinkedIn delivers what B2B partners need most: access to a business-focused audience, credibility through consistent company updates, and a strong platform to promote blogs, webinars, and reports. Active company pages also help your brand appear more prominently in search results and make you easier to research and trust.
Your Action Item
Prioritize consistent posting from your company page, not only from personal profiles. Aim for one or two value-driven posts each week that share educational content, highlight customer insights, or link back to your website. If you invest in only one social channel, a well-maintained LinkedIn company page usually delivers the best return.
Example of a partner with a great company LinkedIn page RSM US LLP
How Many LinkedIn Followers Do Dynamics Partners Have?
Most partner company pages have modest LinkedIn followings. Across ISVs and VARs, the majority fall between 1,000 and 9,000 followers, with relatively few partners crossing the 10,000+ threshold, which is often where content begins to see noticeably stronger engagement.
At a glance, a small group of partners has under 500 followers, the largest cluster sits between 1K and 3K, and another strong group falls between 3K and 9K. Only a small percentage exceed 9K, and very few reach the top tier. The chart below shows follower ranges for both ISVs and VARs.
Percentage of Linkedin Company Pages with Follower Counts in Each Range
RSM US LLP has the highest number of LinkedIn followers, with over 406,000.
Why This Matters
LinkedIn followers act as social proof. Larger followings can boost engagement, increase reach, and improve credibility at a glance. However, the data shows that consistent posting, not follower count alone, drives visibility. Most partners grow steadily over time through regular content and employee amplification.
Your Action Item
Grow your LinkedIn following by focusing on consistency rather than size. Post regularly from your company page and share useful, educational content that speaks directly to your audience. Encourage your team to like and share company updates to expand your reach. Even a smaller company page can grow quickly when it stays active and provides value. You may also want to test LinkedIn’s Premium company page features, which allow you to automatically invite people who engage with your posts to follow your page, and then monitor whether this produces noticeable growth.
How Frequently Do Dynamics Partners Publish New Blog Posts?
Blog publishing varies widely across partner websites. A few partners publish consistently on their own websites, but many publish very little or nothing at all.
In this analysis, 32% of ISVs published no posts in the past year, while 17% of VARs published no posts. Only about one-quarter of partners publish regularly enough to see strong SEO benefits. ISVs tend to be more polarized, with some publishing heavily and others not at all, while VARs are steadier but still inconsistent overall. The charts below show the distribution.
ISV websites grouped by the number of posts to their company website in the past year.
Number of Posts in Each Group
VAR websites grouped by the number of posts to their company website in the past year.
Number of Posts in Each Group
Why This Matters
Consistent publishing improves search visibility, builds authority, attracts organic traffic, and gives you content to support LinkedIn and email marketing. Visitors often review your blog to learn more about your company and to decide whether you are the kind of partner they want to work with.
Your Action Item
Stay visible by publishing helpful, educational content on a consistent schedule. Even one high-quality post per month builds momentum and supports search visibility. Focus on answering common questions from prospects and customers so it is easier for them to see your expertise and feel confident choosing you.
The parther with the most new blogs posts on their own sites
How Often Do Partners Publish on the ERP & CRM Software Blogs?
Even though every company in this analysis is a member of the ERP & CRM Software Blog community, publishing activity varies widely. Some partners use their membership mainly for directory visibility and backlinks, while others publish consistently and see stronger long-term results.
ISVs tend to post less frequently overall, with nearly one-third publishing fewer than 10 posts last year. VARs publish more often, with a noticeably larger group contributing 49 or more posts annually. The charts below show the full distribution. Partners who publish regularly gain the most visibility, backlinks, and authority from the program.
ISVs grouped by the number of posts to the ERP Software Blog
Number of Posts in Each Group
VARs grouped by the number of posts to the ERP Software Blog
Number of Posts in Each Group
Why This Matters
Publishing on the ERP and CRM Software Blogs helps partners expand their reach, earn valuable backlinks, and build trust with a highly targeted ERP/CRM audience. Consistent posting keeps your company visible in front of buyers who are actively researching Dynamics solutions and partners.
Your Action Item
If you have not posted recently, choose a simple, practical topic and publish a helpful article to re-engage your audience. Then set a sustainable pace, even one post per month, to build momentum and strengthen your authority in the channel. You can also schedule a call with our team to discuss topic ideas and best practices.
Insight Works is a top contributor to the blogs.
How Often Do Partners Publish on YouTube?
YouTube is one of the easiest ways for partners to show what they do. Short demos, walkthroughs, and customer clips help buyers understand how your product or service works and can help you appear in both Google and YouTube search results.
About 60% of partners in this analysis have a YouTube channel. However, many of these channels are quiet. Only about half of ISVs and most VARs are getting any likes or comments, which suggests that many videos are not being promoted or posted regularly. The charts below show activity levels for both ISVs and VARs.
Percentage of Partners with YouTube Channels
Percentage of YouTube Channels Generating Engagements
Why This Matters
Buyers trust what they can see. A short video often does a better job of showing how your product or service works than any written description. Video also increases your chances of appearing in search results and keeps visitors on your website longer. Even simple recordings can help buyers feel more confident in your solution.
Your Action Item
If you have a YouTube channel, keep it active. Upload short clips such as feature highlights, how-to videos, or webinar segments, and share each video on LinkedIn to help it gain traction. If you do not yet have a channel, consider creating one as a simple way to help buyers understand your offering and build trust more quickly.
This partner has an active Youtube channel with high engagement RSM US LLP
Best Practices
Do Partners Follow Best Practices for Usability and Accessibility?
A usable website is easy to read, simple to navigate, and comfortable for visitors on any device. Clear fonts, intuitive menus, and good color contrast help visitors quickly understand what you do and make your site feel more modern and trustworthy.
When a site is easy to use, visitors stay longer and engage more. It also sends positive signals to Google that people find the content helpful. We manually reviewed the Home page of every member website to see how well partners follow basic usability and accessibility principles. These evaluations reflect our professional judgment, applied consistently across all sites.
How Our Team Scored Usability
We used a simple set of criteria focused on clarity, readability, and ease of use.
Excellent
Clear navigation, easy-to-read fonts, and strong color contrast that makes the content simple to scan and understand.
Fair
Mostly clear, with minor issues such as occasional readability challenges, slight navigation confusion, or color contrast that could be improved.
Needs Work
Cluttered or confusing layout, hard-to-read fonts, or color choices that make pages difficult to see or navigate.
ISV Usability
VAR Usability
Why This Matters
A confusing or hard-to-read website causes visitors to leave quickly. A clean, accessible site keeps them engaged longer and helps your company feel more credible and easy to work with. It also ensures that all visitors, including those with visual challenges, can use your site comfortably.
Your Action Item
Review your Home page with fresh eyes. Make sure your menus are clear, your fonts are easy to read, and your color contrast is strong. Small improvements can make your site easier to navigate and help visitors understand your message right away.
These partners scored in the Excellent category for clear layout, readable design, and strong accessibility fundamentals
Do Partner Sites Use Chatbots?
Chatbots are becoming more common on B2B websites because they help visitors get answers quickly and stay engaged. Instead of waiting for a form or email reply, a chatbot can guide visitors to the right page, share resources, or capture basic information.
In this analysis, only a small portion of partner websites use a chatbot. ISVs are slightly more likely than VARs to have one installed, but overall adoption is still low across the channel. The chart below shows the breakdown.
Count of Websites with Chatbots
Congratulations Solver, on being one of the few ISVs to use an AI chatbot for their website —and it actually works great and has some personality!
Why This Matters
A chatbot makes your website more interactive and can help visitors stay longer. It can answer simple questions, direct people to product pages or demos, and help potential buyers get what they need without searching through multiple menus. A helpful chatbot improves the visitor experience and can increase the number of leads you capture directly from your website.
Your Action Item
Visit your own website as if you were a potential buyer. Notice where visitors might get stuck or leave without taking the next step. If your site feels difficult to navigate or relies heavily on forms, consider adding a simple chatbot to guide visitors and answer common questions.
Does the Home Page Have Optimized Title Tags and Description Tags?
Title tags and description tags help search engines and visitors understand what your website is about. A good title tag acts as the headline in Google search results, and the description provides a short summary underneath. When these tags are clear and accurate, people are more likely to click on your result.
Most partner websites in this analysis scored very well. More than 80% of both ISVs and VARs have strong, optimized title and description tags. Only a small number need improvements in clarity, keyword relevance, or length. The charts below show the distribution for ISVs and VARs.
ISV Optimized Tags
VAR Optimized Tags
Why This Matters
Strong title tags and descriptions help more people find your website and make your search result look more trustworthy and relevant. This improves the chances that a potential buyer will click through to your site. Small improvements to these tags can have a noticeable impact on your visibility.
Your Action Item
Search for your company in Google and look at how your title and description appear. Make sure they clearly describe what you do and include the terms your buyers would use. If anything looks confusing, too long, or too vague, update it so visitors immediately understand what your business offers.
A partner who scored in the Excellent category for clear, concise, and accurate Home page tags. Red Maple.
Do Interior Pages Have Optimized Title Tags and Description Tags?
Many websites focus on optimizing the Home page but overlook interior pages. These inside pages are often where buyers spend the most time, so clear and accurate title tags and descriptions are just as important there.
In this review, the majority of partners scored in the Excellent range. ISVs and VARs both show strong results, although ISVs have a slightly higher percentage of well-optimized interior pages. Only a small number of sites need improvements. The charts below show how partners performed.
Precent of Partners in Each Category of Optimized Title and Description Tags
The Boyer site makes excellent use of interior page description tags.
Why This Matters
Interior pages help buyers understand specific services, products, and industries you support. When the tags on these pages are clear and descriptive, visitors can find your content more easily through search and are more likely to click into your site. Strong tags also improve how your pages appear on Google, which helps build trust and increases traffic.
Example: Good vs Bad Title and Description Tags
Bad Example
Title: Home
Description: Welcome to our website. Contact us for more information.
Good Example
Title: Microsoft Dynamics 365 Business Central Partner in Chicago, Illinois
Description: Expert implementation, support, and training for Microsoft Dynamics 365 Business Central. Helping mid-sized companies streamline finance and operations.
Your Action Item
Review a few of your key interior pages and search for them on Google. Check whether the title and description accurately explain what each page is about. If anything looks unclear, outdated, or too generic, update it so your content is easy to find and understand.
Do Partner Sites Make Proper Use of Header Tags (H1, H2, H3)?
Header tags (H1, H2, H3, etc.) help organize a page and make it easy for visitors to scan and understand the main points. They also help search engines understand what the page is about. When headers are used correctly, a page feels clearer, more structured, and more professional.
In this analysis, nearly all partner sites are using header tags properly. Only a very small percentage of both ISVs and VARs had issues such as missing H1 tags, too many H1s, or inconsistent heading structure. The chart below shows the breakdown.
Proper Use of Header Tags
Journey Team is an example of the proper use of header tags.
Why This Matters
Good header structure makes your pages easier to read and helps visitors find the information they need quickly. It also improves the way search engines interpret your content, which can support better visibility and stronger performance over time.
Your Action Item
Open a few of your key pages and check whether the main idea appears in an H1, with supporting sections using H2s and H3s. If your headers feel generic or repetitive, update them so they clearly describe what each section covers.
Do Partner Sites Have Case Studies?
Case studies are an essential trust signal on a partner website. They show proof of real work, demonstrate industry or product expertise, and help prospects understand how a partner solves problems. They also provide exactly the kind of content that works well with AI search tools. Since AI looks for real examples, clear explanations, and helpful details, case studies often perform better than general marketing copy because they feel more useful and specific.
Our review shows that most partner sites do include case studies, although there is still room for improvement across both ISVs and VARs. The charts below show what percentage of ISVs and VARs have case studies available on their websites.
ISV Sites with Case Studies
VAR Sites with Case Studies
Why This Matters
Case studies help prospects picture themselves working with you and also give AI search engines more meaningful material to work with. When your site includes stories with challenges, solutions, and results, AI can summarize them more accurately, recommend your content more often, and present your business as a knowledgeable option. This helps increase trust, visibility, and conversions.
Your Action Item
Make sure your site includes recent case studies that clearly explain the customer, the problem, your approach, and the results. If you only have older case studies, update them or add new ones so visitors and AI tools can see your current capabilities.
The Crestwood Associates site is an example of an excellent case study page.
Do Partner Sites Have Testimonials?
Testimonials help build trust because they show real customers speaking about their experience. They work much like case studies by giving prospects confidence that a partner has delivered results before and can do it again.
Our review shows that most partner websites include testimonials, with ISVs and VARs performing almost identically. The charts below show what percentage of ISVs and VARs feature testimonials on their websites.
ISV Sites with Testimonials
VAR Sites with Testimonials
Why This Matters
Testimonials help visitors feel more comfortable choosing you and also support AI search. Since testimonials use natural language, highlight pain points, and describe outcomes, they give AI richer material to summarize and recommend. Sites with strong testimonials often see higher trust and stronger engagement.
Your Action Item
Make sure your website displays recent, specific testimonials. Even a small set of focused quotes can make your site feel more credible to both visitors and AI search tools.
The Western Computer site is an example of an excellent testimonial page.
Are VAR Partners Displaying Outdated Microsoft Gold and Silver Badges?
Microsoft retired the Gold and Silver partner levels in January 2025 and replaced them with the new Solution Partner designations. We checked every VAR member website to see who is still using the old terminology.
Keeping badges current is a small detail, but it helps show visitors that your company is active, up to date, and aligned with Microsoft’s current partner program.
VAR Members That are Displaying Outdated Gold & Silver Microsoft Partner Badges
Why This Matters
Outdated terms send the signal that a site has not been maintained, even if the company itself is strong and active. Visitors often assume that outdated visuals suggest outdated services. You want to make it clear that your organization is current with Microsoft’s partner program.
Your Action Item
Review your website and remove any old Gold or Silver terms. Replace them with the current Solution Partner designations if you have earned them. This simple update takes only a few minutes and improves the professionalism and accuracy of your site.
Do Partner Sites Show a Pricing Page?
Pricing is one of the first things buyers look for, yet not every partner makes it easy to find. In our review, 62% of ISVs and 56% of VARs included a dedicated pricing page or clear pricing details somewhere on their site. The remaining partners offered no visible pricing information at all. This split shows that while many companies are moving toward greater transparency, a large portion of the channel still leaves buyers guessing.
Percent of Partners in Each Group
Both ACE Micro (a VAR) and dealhub (an ISV) have well designed pricing pages that are easy to find.
Why This Matters
Buyers rely on pricing signals to decide whether to continue researching a solution. When your site offers even a basic explanation of how pricing works, it reduces friction and helps visitors qualify themselves. This leads to better conversations, warmer leads, and a smoother buying process.
Your Action Item
Add a straightforward pricing page or a short “how our pricing works” section to your site. If your answer is “it depends,” clearly explain what impacts the price and give examples of pricing in different scenarios. The goal is to help visitors understand what to expect so they feel more confident reaching out.
What is the Quality of the About Us Page on Partner Sites?
About Us pages are among the most visited sections on any website, and this review shows that many Dynamics partner sites are missing an important opportunity. More than 50% of ISV and VAR About Us pages fall into the “needs work” category, and a noticeable number require major revisions to be clear, helpful, and trustworthy for visitors. Only a small portion of partners in either group have a strong, polished About Us page based on our professional opinion.
Quality of the Partner About Us Page
Percent of Partners in Each Group
Stoneridge Software has an excellent About Us page.
Why This Matters
Visitors rely on About Us pages to understand who you are before they take the next step. Buyers compare what you say about your company with outside reviews to decide whether you are credible. A strong About Us page builds trust, makes your brand feel human, and supports both sales and recruiting efforts.
Your Action Item
Review your About Us page as if you were a first-time visitor. Look for outdated language, unclear messaging, missing team information, or anything that feels generic. Aim for a page that is simple, authentic, and easy to skim, with a clear story about who you help and what makes your company different.
How Many Partner Sites Introduce Their Team on Their Site?
Introducing your team on your website helps visitors connect with the real people behind your company. In this review, just over half of ISV sites (55%) and two-thirds of VAR sites (68%) include a team or leadership page. The rest do not show their team at all, which means many visitors never get to see the people they may be working with.
ISV Sites That Introduce Their Team
VAR Sites That Introduce Their Team
Why This Matters
Buyers want to know who they are trusting with their project. Seeing names and faces builds comfort and credibility and also supports both sales and recruiting. When people can connect with your team, they are more likely to feel confident reaching out.
Your Action Item
Add a simple team or leadership page with clear photos and brief introductions. Focus on roles and personalities so visitors can quickly understand who does what and who they might interact with if they choose to work with you.
Conclusion: Turning Insight Into Action
This benchmark report shows a clear picture of how Microsoft Dynamics partner websites are performing today and where meaningful gaps still exist. Many partners are doing strong work, but even the best sites have opportunities to improve clarity, credibility, and visibility.
A website does not need to be flashy to be effective. It needs to communicate trust, demonstrate expertise, and make it easy for the right prospects to understand why they should contact you. Small, intentional improvements can often deliver outsized gains in engagement, search visibility, and lead quality.
If you would like help interpreting these findings or understanding how your website compares to others in the channel, we can help. We offer individualized website evaluations tailored specifically to Microsoft Dynamics partners, based on the same criteria used in this report.
A focused review can help you identify what is working, what is holding you back, and where to prioritize next.
Bonus: How to Prepare Your Website for AI Search in 2026
AI-powered search is reshaping how buyers discover Microsoft Dynamics partners. Tools like ChatGPT, Copilot, and Gemini scan your website, summarize it, and compare it to others before deciding which partners to recommend. These tools reward websites that are clear, structured, specific, and backed by real proof.
Here are the most effective steps you can take to make your website easier for AI tools to understand, trust, and highlight in search results.
Beginner: Simple Actions That Improve AI Understanding Immediately
These steps teach AI who you are and what you do. They matter more than fancy technical fixes.
- Say exactly what you do in the first paragraph of your Home page.
Avoid marketing phrases. AI looks for clear terms like “Dynamics 365 Business Central implementation partner” or “AP automation ISV.” - Update your About Us page with specifics, not general statements.
Include years in business, team size, products supported, industries served, and certifications. AI tools extract these facts. - Add case studies and testimonials written in a problem → solution → results format.
AI heavily prefers structured, outcome-based stories it can quote and summarize. - Keep your blog active, even at one post per month.
AI notices when a site goes quiet for long periods. Recent content signals that your company is active. - Fix your title tags and description tags.
AI reads these as quick summaries of each page. Clear metadata improves how LLMs understand your entire site.
Intermediate: Strengthen Trust Signals AI Uses to Rank and Recommend You
These steps help AI classify your expertise accurately and match your company to buyer questions.
- Create detailed service and product pages with real depth.
AI assigns “expertise categories” to your site. Thin pages confuse it. Detailed pages help it understand what you actually offer. - Add industry pages with real examples.
If you want AI to recommend you for manufacturing, distribution, or nonprofits, you need pages that clearly explain your work in those industries. - Add a Pricing page or “How pricing works” page.
AI gives preference to companies that explain cost transparently, even at a high-level. - Use clear H1, H2, and H3 headers.
LLMs read your structure top to bottom. Good headers make your content “digestible.” - Interlink your pages.
Internal links help AI understand relationships. For example:- “Learn more in our AP automation case study”
- “Read our guide to Business Central manufacturing”
AI uses these links to build a map of your expertise.
Advanced: Make Your Website Machine-Friendly for AI Search and Summaries
These steps help AI tools use your content accurately, without misinterpretation.
- Use structured formats that AI understands.
Short paragraphs, clear subheads, Q&A blocks, comparison tables, bullet lists. LLMs quote and summarize structured content more often. - Add FAQ sections to key pages.
AI search engines often pull directly from FAQ blocks because they look like conversational data. - Use schema markup.
Add Organization, FAQ, Article, Product, Review, and Breadcrumb schema. Schema is one of the strongest signals for AI-powered search. - Write content that includes real numbers, timelines, and outcomes.
AI trusts specific data far more than general statements. - Update or consolidate outdated pages.
Old or conflicting content confuses AI and lowers your likelihood of being recommended. - Ensure your site loads quickly.
Slow websites lead AI ranking systems to treat your content as lower quality because users are more likely to bounce. - Publish human-written, expert content.
AI systems down-rank generic or AI-generated content and reward original, experience-based writing.
This report is just the start.
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