Table of Contents

Section Heading

Youtube Activity

Publishing and actively promoting YouTube videos is especially valuable for VAR’s and ISV’s , because video lets buyers see workflows, integrations, and outcomes while boosting discoverability across Google and YouTube search.  Vvideo strengthens upper- and mid-funnel trust and consideration (see Google’s research on how video influences purchase decisions) and travels well to B2B channels like LinkedIn, where video investment and views continue to climb among decision-maker audiences. For Dynamics-focused marketers, this makes YouTube a high-leverage pillar for demonstrating product value, accelerating education, and compounding organic reach.

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User Interface Scoring

This section assesses how effectively each website applies UI and UX best practices to ensure clarity, accessibility, and ease of use. A well-designed interface not only supports professional presentation but also enhances user trust, engagement, and conversion potential.

Our evaluation considered several practical aspects of user experience. We reviewed page layouts for visual consistency and readability, ensuring that typography, spacing, and color contrast align with accessibility standards. We tested navigation structures to confirm intuitive flow, checking that menus, links, and calls-to-action were logically organized and easy to find. In addition, we assessed mobile responsiveness, verifying that key pages display and function correctly across devices and screen sizes.

Overall, sites that demonstrated attention to UI/UX best practices see higher engagement and visitor satisfaction

Displaying of Deprecated Microsoft
Gold & Silver Badges

This section evaluates whether member websites continue to display the retired Microsoft Partner Network gold and silver competency badges, which were replaced in 2022 by the Microsoft Cloud Partner Program designations. The presence of outdated badges may indicate that a site has not been recently reviewed or updated to reflect current Microsoft branding and partnership standards.

Monitoring the use of these legacy badges offers insights into each partner’s adherence to Microsoft’s branding and compliance policies, as well as their level of engagement with the latest partner programs. From a site-quality perspective, keeping visuals and certifications current reinforces credibility and signals to visitors that the organization is active, compliant, and aligned with Microsoft’s current ecosystem.

ISV Members That are Displaying Outdated Gold & Silver Microsoft Partner Badges

VAR Members That are Displaying Outdated Gold & Silver Microsoft Partner Badges

Pricing Page?

we evaluated each partner website to determine whether it provided a dedicated pricing page or included visible references to pricing or pricing structure (including tiered packages, base cost listings, or “starting at” figures).
The presence of such information is a strong indicator of transparency, user-orientation, and effective marketing alignment. For B2B software companies, showing pricing (or at least pricing structure) can be an essential part of attracting new prospects.

According to Forbes, SaaS vendors should include pricing to improve prospect trucst.